Our Mission
To provide all anglers with the opportunity to use premium quality, handmade trolling lures at an affordable price. We want everyone to have the chance to land that fish they never stop talking bout, and that somehow gets bigger every year. 😄
Our Story
Born on the famous “Tuna Coast” of Panama after recognizing a need for quality trolling lures affordable to everyone. All our lures are keel weighted / balanced and made with traditional abalone shell inserts. Except the ones that aren’t. It’s fishing. It’s about having fun and good times with family and friends.
I have always been a fan of high speed trolling. With that in mind I made the lures as heavy as possible. Many years of experimenting with trolling speeds and it always seemed that faster was better. More action, more smoke.
I would recommend trolling Black Marlin lures as fast as possible without having the lures skip across the water or spilling your drink.
Our Promise to You
We’re proud of all of our products and grateful for every angler who chooses Black Marlin Custom.
Whether you fish for sport, passion, or memories with friends and family, we promise our lures will bring you the action and excitement you’re chasing.
Give Black Marlin Lures a try — we’re sure they’ll work great for you.